Customer Experience Intelligence
For Credit Unions and Banks

Measure what customers and members experience.
Understand what it means. Know where to act.

Support EXP combines continuous customer feedback, financial-institution benchmarking, research and expert analysis to help leaders strengthen loyalty, execution and organizational performance.

OUR CORE PLATFORM

Insight Builder Customer Survey and NPS Platform

Insight Builder

Customer/Member Experience Measurement & Management Platform

  • Digital Channels
  • Contact Centers
  • Branches
  • Products & Services
  • Customer Onboarding

EXTEND THE PLATFORM

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Execution Intelligence

Reveal frontline performance gaps and drive action.

Relationship Builder

Strengthen frontline service and sales behaviors.

Team Builder

Engage teams and create better customer experiences.

Support EXP CX Managed Services for Banks and Credit Unions

CX Managed Services

Expert guidance and execution support when clients need it.


WHEN LEADERSHIP NEEDS A DEEPER ANSWER

Strategic Research

Some of the most important decisions require more than ongoing measurement.

Support EXP designs focused research around consequential business questions — helping financial institutions, associations, and industry organizations understand what is changing, what creates value, where opportunities or vulnerabilities are emerging, and what leadership should do next.

Manager & Customer Intelligence

Relationship strength, loyalty, segment differences, unmet needs, and emerging opportunities.

Competitive, Digital & Market Intelligence

Digital experience, competitive position, market perception, differentiation, growth opportunities, and changing customer expectations.

Stakeholder & Association Research

Member, partner and stakeholder value, loyalty, needs, engagement, priorities, and relationship opportunities.

Event & Value
Research

What creates value, drives participation and investment, and what should shape future programming, sponsorship, and revenue strategy.

Customer Experience Intelligence is More Than Feedback

Customer Experience Intelligence isn’t a single technology.

It’s the integration of five capabilities that transform customer feedback into executive action.

Proprietary Customer Intelligence

Extensive experience data, open-ended comments, and industry benchmarks provide context you can't build on your own.

Research-Based Interpretation

Our research and analytical frameworks reveal the relationships between customer feedback, organizational execution, loyalty, and performance.

Financial Institution Expertise

Three decades of work with credit unions and community banks allows us to interpret findings within the realities of financial services.

Intelligence Platform

Captures front-line experiences across branches, contact centers, digital channels, and key customer journeys—integrating NPS, Customer Effort (CES), Customer Satisfaction that drives consistent execution.

Objective Executive Guidance

We help leaders move beyond scores to identify priorities, align ownership, and strengthen execution.

TRUSTED EXPERTISE. PROVEN IMPACT.

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30 Years

of financial institution expertise

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1.8 Million+

experience evaluations

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2.2 Million+

authentic customer comments

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Industry-specific

benchmarks and intelligence

Star surrounded by laurels

Forbes Best-in-State

clients achieving nationally recognized customer experience

Ready to turn experience into impact?

Let's start the conversation.