CASE STUDY

CX Analytics Boost CU Membership and Revenue

Where They Were

This credit union wanted a robust experience management solution to capture, measure, analyze and improve each step of their members’ financial journey.

Objectives

This credit union began with these concrete objectives…

Build trust and deepen member loyalty
Understand members’ needs and dreams
Ensure the credit union is living its mission to help people understand financial matters at all times.

Challenges

The main obstacle this credit union encountered was a lack of direct member feedback and analytics. In addition, managers needed new information to develop and coach the appropriate frontline service skills as expected by the member base.

“

" We’ve made numerous positive changes based on member feedback from Support EXP’s program including improvements to our policy and procedure, our website, our facilities and overall enhancements to how we serve our membership. "

– VP Workforce Management

The Solution

This client picked our Relationship Builder mystery shop solution, as the perfect experience management platform to…

Capture the quality of service experienced by members across five critical dimensions
Present data in a powerful, granular way to pinpoint performance gaps
Equip managers with training to easily coach and build skills with each frontline employee

The Results

In just one year, this client saw a remarkable boost in new member growth and retention, and a surge in product revenue gains. In addition, they now use direct member feedback to…

Develop specialized team member training
Guide website modifications
Enhance branch design and layout
Perfect the member journey through new policy and procedure

Results for You !

We can help you achieve the same incredible results as this client.

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