Support EXP Clients Among Forbes' 2026 Best Credit Unions in Each State
Recognition reflects a common commitment to listening, continuous improvement, and exceptional member experiences.
When Forbes released its 2026 Best Credit Unions in Each State rankings, only 246 credit unions nationwide earned recognition. With nearly 4,500 federally insured credit unions operating across the United States, fewer than 6% were included on this year’s list.
We were pleased to learn that eight Support EXP client credit unions were among those recognized.
While every institution’s journey is unique, this year’s recognition reinforces something we have observed over many years of working alongside financial institutions: organizations that consistently earn the trust and loyalty of their members rarely view member experience as a one-time initiative. Instead, they build cultures of listening, learning, and continuous improvement.
Recognition Is Earned Every Day
Forbes’ annual rankings, developed in partnership with market research firm Statista, draw upon consumer survey responses and publicly available review data to identify the highest-rated credit unions within each state.
No single survey or metric determines the rankings.
Rather, the recognition reflects the cumulative experiences members have across thousands of everyday interactions.
Those experiences are shaped by leadership, culture, operational discipline, employee engagement, and an ongoing commitment to understanding what members value most.
A Common Theme
Following the announcement, we reached out simply to congratulate our clients.
What stood out was not the recognition itself, but how they responded.
None attributed the achievement to a single initiative or technology.
Instead, they consistently recognized their employees, expressed gratitude for their members, and emphasized the importance of continually improving the experiences they deliver.
Several also reflected on the value of strong partnerships in that journey.
One Chief Member Experience Officer shared:
“We truly value the partnership with Support EXP and appreciate how, together, we are elevating the member and teammate experience.”
A CEO of another recognized credit union noted:
“It certainly helps having the mechanism through your NPS platform to measure member satisfaction.”
Another executive offered a simple observation that speaks to continuous improvement:
“We appreciate this partnership to help us get better.”
Those comments reinforce a philosophy we believe deeply.
Exceptional member experiences are not created by measurement alone.
They are created when organizations intentionally transform member insight into meaningful organizational action.
Beyond Measuring Experience
At Support EXP, our role is not simply to help financial institutions collect member feedback.
Our objective is to help leaders understand what that feedback is telling them, identify the operational realities influencing member perceptions, and equip their teams to act with greater clarity and confidence.
The organizations recognized by Forbes this year have each followed their own path, but they share an important characteristic: a sustained commitment to listening to members, strengthening execution, and continually improving the experiences they provide.
Congratulations to the Forbes Winners
We extend our sincere congratulations to all of our client credit unions recognized in the 2026 Forbes Best Credit Unions in Each State rankings.
Their recognition reflects the dedication of their employees, the confidence of their members, and the daily work required to build organizations that earn trust over time.
We are grateful for the opportunity to support that work, and we look forward to working with our partners to build even stronger member experiences.
Does Your Credit Union Have What It Takes to Be the Best?
If you’re looking to take your member experience to the next level by improving frontline performance, we’d love to connect and discuss how we can help you get there.