As I mentioned in the previous Lesson, reasons for the ineffectiveness of traditional mystery shopping programs fall into two categories: flaws inherent in the mystery shop program itself, and failures…

As I look back at 2020, I am reminded of how quickly things can change in our world. Strategies had to be shelved as businesses shifted into a reactive mode…

I’m going to offer to help you with this problem WITHOUT any cost – read all the way to the bottom of this post! I’ve spent a lot of time…

I want to start out this post with this argument:  if you are relying on a wide, primarily inorganic approach of “purchasing” members through acquisitions – without undergoing the serious…

Hi, Everyone!  Many years ago, when I was just starting my business, I became aware of and very impressed by the unique mind and powerful writing of Edward A. Filene,…