Case Studies

Neighborhood CUs Become “Better Together” at Serving Their Members​

MyUSA Credit Union's case study shows how two Ohio credit unions came together to future-proof against the competitive financial services environment.

Leadership’s Commitment to Data Analysis Bolsters CX Resilience​

ORNL Federal Credit Union’s story shows how executive commitment to member feedback drove member satisfaction resilience in the face of disruptions.

Redrawing Digital Roadmap with In-Depth Member Feedback Analysis

Honda Federal Credit Union gained a clear and direct path from its CX data to its ultimate objective: consistently delivering an exceptional digital member experience.

Forbes Top Credit Union

Barksdale was ranked the #1 credit union in the nation for member satisfaction in Forbes’ Best-in-State Survey. Find out how they used Support EXP solutions to rise to the top.

How CU Member Surveys Drive ITM Rollout

This client wanted a smooth deployment of Interactive Teller Machines throughout its branches. See how they introduced members to this new way of doing business.

Measuring NPS Precisely Fuels Success

Initial NPS measurement reflected Andrews' struggles to build member relationships. They needed a way to build connections and loyalty that led to predictable, sustainable growth.

Voice of the Customer Boosts Growth

Customer attrition was threatening the future of this once-dominant regional bank. To reverse the negative trends, it needed to transform its culture to put the focus back on its customers.

Resolving CU Team Friction to Retain Talent

This client was seeing growing attrition among their employees and customer base. They needed a solution that could help them resolve friction felt across the organization.

Member Feedback Drives CU Outreach and Growth

This client wanted to improve member retention by meeting more of their financial needs. They also sought to identify processes in need of improvement.

Solutions: Insight Builder

CX Analytics Boost CU Membership and Revenue

This client wanted to deepen member loyalty by improving each step of the financial journey. But they lacked direct member feedback and a way to develop essential frontline service skills.

Shared Reviews Elevate CU Reputation

This client was looking for a way to stand out in a crowded market. A low-effort way to share member comments might be the key to building trust and loyalty.

Direct Feedback Informs Frontline Skills

Frontline service delivery wasn’t living up to this client’s brand standard. They needed the skills and tools to ensure a predictable, relationship-driven service experience.

CU Member Experience Intel Renews Accountability

This credit union wanted actionable intel to guide its employee development. One-dimensional data from their previous provider couldn’t deliver the insight needed for change.